Turn Social Media into Booked Jobs
Most agencies burn your budget on likes and impressions. We build Meta Ads campaigns that generate real leads for local service businesses on Facebook and Instagram. See how we run Meta Ads for HVAC companies as a case in point.
- Hyper-targeted audiences built around your service area and ideal customer
- Scroll-stopping creative that drives action, not just engagement
- Transparent reporting with lead tracking down to the ad level
Where Most Agencies Get Meta Ads Wrong
Most Meta Ads accounts we audit share the same three problems. They are not creative failures. They are strategic ones, caused by agencies that prioritize vanity metrics over actual leads.
Optimizing for Engagement, Not Leads
Likes, comments, and shares feel good but do not pay your bills. Agencies that optimize for engagement are training Meta's algorithm to find people who interact with ads, not people who pick up the phone and book a service.
One Creative, No Testing
Running a single ad until it dies is not a strategy. Without systematic creative testing (different hooks, formats, and angles), you never discover what actually resonates with your audience. Creative fatigue sets in fast on social platforms.
No Retargeting Funnel
Most service businesses only run cold traffic campaigns. Without retargeting, you lose 95% of people who showed interest but did not convert on the first visit. A proper funnel brings them back with the right message at the right time.
Ads are only half the equation. Your landing pages, high-converting landing pages and website optimization, and Google Ads strategy work together to capture demand at every stage.
How We Manage Meta Ads
A five-step process built around one principle: experience drives creative strategy, AI validates audience targeting, and a human approves every change before it goes live.
Audience Research and Strategy
We map your ideal customer profile, analyze competitors, and identify the audiences most likely to convert. This includes lookalike audiences, interest targeting, and custom audiences from your existing data.
Creative Development
We build ad creative that stops the scroll. Multiple formats (static, carousel, video), multiple hooks, and multiple angles. Everything is designed for your specific audience and tested against each other.
AI Analysis + Human Review
Our AI tools analyze audience behavior, creative performance, and spend patterns. Then a human strategist reviews every recommendation before anything changes. No autopilot decisions.
Launch and Monitor
Campaigns go live with daily monitoring. We watch cost per lead, creative fatigue, and audience saturation. Underperforming ads get paused fast. Winners get scaled within the first week.
Optimize and Scale
Once we have conversion data, we refine audiences, test new creative angles, expand to new placements, and increase budget on campaigns that deliver profitable leads consistently.
Everything You Get with Meta Ads Management
Every engagement includes campaign setup, creative production, ongoing optimization, and transparent reporting. No hidden fees, no vague deliverables.
Campaign + Creative Setup
- Full account audit or new Business Manager setup
- Custom audience research + lookalike builds
- Campaign structure (cold, warm, retargeting)
- Ad creative production (static, carousel, video)
- Pixel setup + conversion event tracking
- Dedicated landing page build
- Competitor creative analysis
Ongoing Optimization
- Daily performance monitoring + spend pacing
- Creative refresh every 2-3 weeks
- Audience testing + expansion
- Retargeting funnel management
- Placement optimization (Feed, Stories, Reels)
- Budget allocation between campaigns
- Creative fatigue detection + replacement
Reporting + Communication
- Weekly written performance report
- Live dashboard access (24/7)
- Monthly strategy call with your lead
- Lead quality scoring + follow-up tracking
- Creative performance breakdown
- Transparent change log (every edit documented)
Meta Ads for Service Businesses
We specialize in local service industries where visual proof of work and geographic targeting make Meta Ads a high-ROI channel.
Experience + AI = Better Results
We advocate for what makes you money. Likes and impressions do not mean anything to us. We care about your bottom line.
| Roxfire | Generic Agency | In-House | |
|---|---|---|---|
| Strategy | Experience-driven, AI-validated, industry-specific | Boost posts and hope for the best | Trial and error, limited budget for testing |
| Creative | Multiple formats tested, refreshed every 2-3 weeks | One ad until it stops working | Limited resources, slow production |
| Targeting | Custom audiences, lookalikes, retargeting funnels | Basic interest targeting | Guesswork, no data to build from |
| Results Focus | Leads and booked jobs | Likes, reach, and impressions | Hard to measure, no benchmarks |
| Landing Pages | Built, hosted, and optimized (included) | Send traffic to homepage | Requires separate team or tool |
Common Questions About Meta Ads Management
Our management fees start at $940 per month for local service businesses. Ad spend is separate and paid directly to Meta. We recommend a minimum monthly ad budget of $1,500 for most service areas, though the right number depends on your goals and audience size.
No. We work on a month-to-month basis. There is a 30-day notice period for cancellation, but no lock-in contracts. We believe in earning your business every month through results, not paperwork.
We run campaigns across Facebook and Instagram, including lead generation ads, traffic campaigns, retargeting sequences, and video view campaigns. The mix depends on your goals, audience, and budget. We test multiple formats and scale what works.
Google Ads captures people actively searching for your service right now. Meta Ads reaches people who match your ideal customer profile before they search. Both work, but Meta is especially strong for building awareness, retargeting website visitors, and generating leads in markets where search volume is limited.
Access to your Facebook Business Manager (or we help you set one up), your Facebook page, and a 30-minute onboarding call to understand your services, service area, and goals. We handle creative, audiences, and campaign setup from there.
Most clients see their first leads within 5 to 10 days of campaign launch. Meta's algorithm needs 3 to 7 days to exit the learning phase, after which performance stabilizes. Meaningful optimization data typically takes 30 to 45 days.
Yes. We handle ad copy, image selection, and video editing for your campaigns. We test multiple creative variations and scale the winners. If you have existing brand assets or photos, we incorporate those. If not, we source and create what is needed.
Absolutely. You retain full ownership of your Business Manager and ad account at all times. We request partner access to manage campaigns on your behalf. If we ever part ways, your account, audiences, and data stay with you.
Ready to Turn Social into Revenue?
Book a 30-minute call to review your current Meta Ads performance (or discuss launching from scratch). We will identify where budget is being wasted and outline what a controlled, experience-driven approach validated by AI would look like for your business. No obligation, no pressure.