Real Clients. Real Results.
We don't do fluff. We don't make empty promises. We build growth systems for home service companies that deliver measurable results. Here's the proof.
White Square USA
"No fluff, just real results. Roxfire is the first and only agency that actually did what they said they would. We scaled from a 3-person crew to a 12-person team in less than a year. That says it all."
The Challenge
Look, White Square USA was a solid cleaning crew, but they were stuck. They wanted to break into the bigger commercial and residential jobs in South Florida, but they had zero online game. Their entire strategy was burning cash on Thumbtack and Craigslist ads, and the results were all over the place.
- Their website was a basic template that wasn't built to convert visitors.
- They were dropping $600 a month on Thumbtack for leads that were total hit-or-miss.
- Their Google Business Profile was collecting dust, and local SEO was nonexistent.
- Online, they were invisible against the more established cleaning companies.
Our Strategy
Local SEO Blitz
We optimized their Google Business Profile, built over 40 local citations, and rolled out service pages for 8 specific neighborhoods in and around Hollywood.
Google Ads
We launched focused campaigns for their money-makers: residential deep cleaning, move-out cleaning, and commercial janitorial jobs.
Conversion System
We built them a brand new website with online booking, an instant quote calculator, and automated follow-ups for every single lead.
Review Strategy
We set up an automated system to ask for reviews, which took them from just 12 Google reviews to 87 in only 5 months.
The Results
MONTHLY LEADS OVER TIME
Before & After
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Leads | 8 | 41 | +410% |
| Cost Per Lead | $75 | $22 | -71% |
| Monthly Revenue | $3.6K | $16K | +344% |
| Team Size | 3 | 12 | +300% |
| Google Reviews | 12 | 87 | +625% |
Precision Climate Solutions
"Roxfire tripled our leads in just 4 months. Their Google Ads work completely turned our business around. We went from stressing about the next job to having a packed schedule, week in and week out."
The Challenge
Here's the thing. Precision Climate Solutions was pouring $4,200 a month into Google Ads and getting almost nothing back. Their cost per lead was a painful $185, and they were only getting 18 leads a month. You can't grow an HVAC business in Miami on that.
- A sky-high cost per lead ($185) with next to no conversions.
- Their Google Ads were a mess of broad match keywords burning cash.
- All their ad traffic was going straight to the homepage, not to pages built to convert.
- They had no call tracking. They were flying blind.
Our Strategy
Campaign Restructure
First, we rebuilt their Google Ads from the ground up. We used hyper-targeted ad groups, extensive negative keyword lists, and smart bidding for different parts of Miami-Dade.
Landing Page Overhaul
We built three dedicated landing pages for their key services—emergency AC repair, new installations, and maintenance—all with can't-miss call buttons and forms.
Conversion Tracking
We set up full-funnel tracking. This included call tracking, form submission analytics, and CRM integration to see exactly where every single lead came from.
The Results
MONTHLY LEADS OVER TIME
Before & After
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Leads | 18 | 69 | +284% |
| Cost Per Lead | $185 | $85 | -54% |
| Monthly Revenue | $36K | $104K | +190% |
| Ad Spend | $4,200 | $3,200 | -24% |
| Conversion Rate | 2.1% | 8.7% | +314% |
Summit Roofing Co
"We went from hunting for jobs to having a full schedule, every single week. It's the best money we've ever spent. Roxfire didn't just run ads for us—they built a whole system."
The Challenge
Summit Roofing was getting by on word-of-mouth and expensive HomeAdvisor leads. At $80 to $120 a pop with a low close rate, it wasn't a real growth plan. They needed a reliable way to get leads that they could actually scale up as their crew got bigger.
- They were totally dependent on referrals and pricey lead-gen platforms.
- Their online presence was basically a brochure website with zero SEO.
- Paying up to $120 for a HomeAdvisor lead that only closed 15% of the time.
- Their revenue was a rollercoaster, with no pipeline to carry them through slow seasons.
Our Strategy
Google Ads Launch
We built and launched targeted campaigns for their big-ticket services: storm damage repair, roof replacements, and commercial roofing all across the DFW metroplex.
Meta Ads Retargeting
We set up Facebook and Instagram ads to bring back people who visited their site but didn't book a job. We also targeted lookalike audiences to find new customers.
Landing Pages
We designed four new landing pages, each focused on a specific service. They featured project galleries, financing info, and instant quote forms to capture leads.
Email Nurture
We built an automated 5-touch email sequence to follow up with leads who got a quote but didn't book. It kept Summit top-of-mind for 14 days.
The Results
MONTHLY LEADS OVER TIME
Before & After
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Leads | 12 | 53 | +340% |
| Cost Per Lead | $95 | $40 | -58% |
| Monthly Revenue | $52K | $166K | +220% |
| Close Rate | 15% | 32% | +113% |
| Google Reviews | 23 | 142 | +517% |
RapidRestore Inc
"Roxfire helped us break free from relying on insurance companies and build our own pipeline of leads. Now, we get direct calls from homeowners around the clock. It's been a total game-changer for our business."
The Challenge
RapidRestore was in a tough spot. They're a local water and fire damage company going head-to-head with giants like ServiceMaster and SERVPRO. They had to find a way to get emergency leads 24/7 and stop relying so much on insurance company referrals.
- They were up against national franchises with huge advertising budgets.
- A risky 80% of their jobs came from insurance referrals, not their own marketing.
- Their website wasn't set up for emergencies—no clear call-to-action or 24/7 numbers.
- They were losing all their after-hours emergency calls. Just gone.
Our Strategy
24/7 Google Ads
We built emergency-focused campaigns that run 24/7, using call-only ads and location targeting. We also cranked up the bids for after-hours searches when people are desperate.
Emergency Landing Pages
We created separate pages for water damage, fire damage, and mold, all promising a 30-minute response time with big, bold phone numbers.
Local SEO Domination
We went hard on 'near me' searches in 15 different Houston-area zip codes, building out service area pages and using schema markup to stand out.
Call Tracking & CRM
We set up call tracking with recordings, automatic text message follow-ups for any missed calls, and plugged it all into a CRM to manage the new flood of leads.
The Results
MONTHLY LEADS OVER TIME
Before & After
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Leads | 14 | 50 | +256% |
| Cost Per Lead | $110 | $51 | -54% |
| Monthly Revenue | $45K | $124K | +175% |
| Direct Consumer Leads | 20% | 65% | +225% |
| After-Hours Leads | 0 | 18/mo | New |
Ready to see your own results?
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