Our Clients' Results Speak for Themselves
Detailed breakdowns of how we helped local service businesses generate more leads, lower their cost per acquisition, and scale revenue predictably.
Precision Climate Solutions
"Roxfire tripled our leads in 4 months. Their Google Ads strategy completely changed our business. We went from worrying about where the next job was coming from to having a full schedule every week."
The Challenge
Precision Climate Solutions was spending $4,200/month on Google Ads with minimal results. Their cost per lead was $127, and they were only generating 18 leads per month — not enough to sustain growth in a competitive South Florida market.
- High cost per lead ($127) with low conversion rates
- Poorly structured Google Ads campaigns with broad match keywords
- No landing page optimization — sending traffic to homepage
- Zero call tracking or attribution in place
Our Strategy
Campaign Restructure
Rebuilt Google Ads with hyper-targeted ad groups, negative keyword lists, and location-specific bidding for Miami-Dade County.
Landing Page Overhaul
Created 3 dedicated landing pages for emergency AC repair, installation, and maintenance — each with click-to-call and form capture.
Conversion Tracking
Implemented full-funnel tracking: call tracking, form submissions, and offline conversion imports back into Google Ads.
SEO Foundation
Optimized Google Business Profile, built local citations, and created service-area pages targeting 12 Miami neighborhoods.
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Leads | 18 | 69 | +284% |
| Cost Per Lead | $127 | $47 | -63% |
| Monthly Revenue | $36K | $104K | +190% |
| Ad Spend | $4,200 | $3,200 | -24% |
| Conversion Rate | 2.1% | 8.7% | +314% |
Summit Roofing Co
"We went from struggling to find customers to having a full schedule every week. Best investment we've made. Roxfire doesn't just run ads — they built us a complete system."
The Challenge
Summit Roofing was relying entirely on word-of-mouth and HomeAdvisor leads that cost $80-120 each with low close rates. They needed a predictable lead generation system that could scale with their growing crew.
- 100% dependent on referrals and third-party lead platforms
- No online presence beyond a basic website with no SEO
- Paying $80-120 per lead on HomeAdvisor with 15% close rate
- Seasonal revenue swings with no pipeline during slow months
Our Strategy
Google Ads Launch
Built targeted campaigns for storm damage repair, roof replacement, and commercial roofing across the DFW metroplex.
Meta Ads Retargeting
Created Facebook/Instagram campaigns targeting homeowners who visited the website but didn't convert, plus lookalike audiences.
Landing Pages
Designed 4 service-specific landing pages with before/after project galleries, financing options, and instant quote forms.
Email Nurture
Built automated email sequences for leads who requested quotes but didn't book — 5-touch follow-up over 14 days.
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Leads | 12 | 53 | +340% |
| Cost Per Lead | $95 | $40 | -58% |
| Monthly Revenue | $52K | $166K | +220% |
| Close Rate | 15% | 32% | +113% |
| Google Reviews | 23 | 142 | +517% |
ProClean Services
"Transparent reporting, fast execution, and real results. Roxfire is the only agency that delivered on their promises. We went from 3 employees to 12 in under a year."
The Challenge
ProClean was a 3-person operation trying to grow into a full commercial and residential cleaning company. They had no digital marketing in place and were spending all their time on Thumbtack and Craigslist ads with inconsistent results.
- No website optimized for conversions — just a basic template
- Spending $600/month on Thumbtack with unpredictable lead quality
- No Google Business Profile optimization or local SEO
- Unable to compete with established cleaning companies online
Our Strategy
Local SEO Blitz
Optimized Google Business Profile, built 40+ local citations, and created neighborhood-specific service pages for 8 Atlanta areas.
Google Ads
Launched targeted campaigns for residential deep cleaning, move-out cleaning, and commercial janitorial services.
Conversion System
Built a new website with online booking, instant quote calculator, and automated follow-up sequences for every inquiry.
Review Strategy
Implemented automated review request system that increased Google reviews from 12 to 87 in 5 months.
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Leads | 8 | 41 | +410% |
| Cost Per Lead | $75 | $22 | -71% |
| Monthly Revenue | $18K | $68K | +280% |
| Team Size | 3 | 12 | +300% |
| Google Reviews | 12 | 87 | +625% |
RapidRestore Inc
"Roxfire helped us stop depending on insurance referrals and build our own lead pipeline. We're now getting direct calls from homeowners 24/7. Game changer for our business."
The Challenge
RapidRestore was a water and fire damage restoration company competing against national franchises like ServiceMaster and SERVPRO. They needed to capture emergency leads 24/7 and reduce their dependence on insurance company referrals.
- Competing against national franchise brands with massive ad budgets
- 80% of revenue came from insurance referrals — no direct consumer pipeline
- Website had no emergency-focused landing pages or click-to-call CTAs
- No after-hours lead capture system — losing emergency calls overnight
Our Strategy
24/7 Google Ads
Built emergency-focused campaigns running 24/7 with call-only ads, location extensions, and bid adjustments for after-hours searches.
Emergency Landing Pages
Created dedicated pages for water damage, fire damage, and mold remediation with prominent phone numbers and 30-minute response guarantees.
Local SEO Domination
Optimized for 'near me' searches across 15 Houston-area zip codes with dedicated service area pages and schema markup.
Call Tracking & CRM
Implemented call tracking with recording, automated SMS follow-ups for missed calls, and CRM integration for lead management.
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Leads | 14 | 50 | +256% |
| Cost Per Lead | $110 | $51 | -54% |
| Monthly Revenue | $45K | $124K | +175% |
| Direct Consumer Leads | 20% | 65% | +225% |
| After-Hours Leads | 0 | 18/mo | New |
Aggregate Results Across All Clients
*Aggregate results across all client campaigns. Individual results vary by industry and budget.
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