Make Your HVAC Company the First Choice in Your Service Area
Roxfire helps HVAC companies grow their online visibility, improve Google performance, and turn their website into a stronger source of customer opportunities.
Built for HVAC repair, replacement, installation, and maintenance companies across the U.S.
Google Ads for HVAC in Florida
When it is set up right, Google Ads is one of the best ways to get HVAC leads. We build campaigns that zero in on high-value searches like "AC repair near me," "emergency HVAC service," and "air conditioning installation." Our approach focuses on conversion-based bidding, tight geo-targeting within your service area, and relentless A/B testing to keep your cost per lead dropping month over month.
The result is a lower cost for each lead and more qualified calls coming in. For a deep dive into how we structure our campaigns, check out our complete guide to Google Ads for HVAC companies.
Local SEO to Expand Your Service Area
If you want to grow beyond a single zip code, you need local SEO working alongside your paid campaigns. We optimize your Google Business Profile, build city-specific service pages, and create content that answers what your customers are actually searching for. This generates a steady flow of organic leads and lets you expand into new territories without relying entirely on ad spend.
We cover how to build a complete growth plan in our guide to HVAC marketing strategy for 2026.
Campaigns
Three Campaigns That Drive HVAC Revenue
Each campaign type is built for a specific goal. Here is how we structure them.
Emergency AC Repair
We bid aggressively on 'emergency' and 'near me' keywords, run ads 24/7 with prominent call buttons, and send traffic to a dark, urgent landing page with a sticky phone CTA and same-day guarantee.
New AC Installations
We target homeowners researching replacements, use ad messaging around financing and energy savings, and drive them to a clean consultation page with a pre-qualification form and transparent pricing.
AC Maintenance Plans
Lower-cost keywords let us stretch the budget. We ramp spend before summer and winter, retarget past visitors, and send them to a comparison page with plan tiers and one-click enrollment.
Calculator
Lead Opportunity Calculator
Adjust the sliders to see a conservative estimate of what your market could generate.
Your Market
Conservative Monthly Revenue Estimate
Estimated Monthly Leads
200
Estimated Booked Jobs
80
Based on 40% close rate
Estimated Monthly Revenue
$36,000
* This is a conservative projection based on industry averages. Actual results depend on your market, competition, and service quality. We use these numbers as a starting point, not a guarantee.
15 Qualified Leads in 45 Days,
or You Don't Pay.
We put our money where our mouth is. If we do not deliver at least 15 qualified HVAC leads within the first 45 days of your campaign going live, you owe us nothing. Zero risk on your end.
FAQ
Common Questions
Straight answers to the questions HVAC contractors ask before signing up.
Most HVAC campaigns go live within 7-10 days of onboarding. You will typically see your first qualified calls within the first two weeks. Our 15-lead guarantee is measured at the 45-day mark, giving campaigns time to optimize.
That is actually the most common thing we hear. The difference is strategy. Most agencies run generic ads to your homepage. We build HVAC-specific landing pages, target high-intent keywords like 'AC repair near me,' and track every call. It is a completely different approach.
We recommend a minimum of $2,000-$3,000 per month in ad spend for a single service area. This is separate from our management fee. The exact budget depends on your market competition and how aggressively you want to grow.
Yes, 100%. Your Google Ads account, your landing pages, your call tracking numbers - everything is in your name. If you ever leave, you keep it all. No hostage situations.
A qualified lead is a real homeowner who calls or submits a form requesting HVAC service in your service area. We do not count spam, solicitors, wrong numbers, or existing customers. Every lead is recorded and you can listen to the calls yourself.
No. We work month-to-month after an initial 90-day ramp-up period. The first 90 days lets us build, test, and optimize your campaigns properly. After that, you stay because it is working - not because a contract forces you to.
We specialize in home services and have a proven HVAC playbook. We do not do social media management, logo design, or brand awareness campaigns. We do one thing: generate booked HVAC leads through Google Ads and SEO. That focus means better results.
You do not pay our management fee for that period. Simple as that. We have enough confidence in our system to put our revenue on the line. If we cannot deliver, we do not deserve your money.
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