Frequently Asked Questions

Roxfire is a performance marketing agency that helps local service businesses generate more leads and revenue through Google Ads, Meta Ads, SEO, landing page optimization, and conversion-focused growth systems. We specialize in turning ad spend into predictable, scalable leads with measurable ROI.

We specialize in home service and local service businesses including HVAC, roofing, cleaning services, water/fire restoration, solar installation, plumbing, garage door services, pool builders, window replacement, landscaping, and pest control. Our strategies are tailored to each industry's unique customer journey and competitive landscape.

Roxfire is headquartered in Miami, FL, but we serve clients across the entire United States. Our digital marketing strategies work regardless of your location — we build campaigns targeted to your specific service area, whether that's a single city or a multi-state region.

Three things set us apart: (1) We're performance-first — we measure success by leads and revenue, not impressions or clicks. (2) We specialize in local service businesses, so we understand your customer and competitive landscape deeply. (3) We move fast — from strategy to launch in days, not months. No long-term contracts, no vanity metrics, no fluff.

Currently, our primary focus is on businesses operating within the United States. Our advertising platforms, local SEO strategies, and market data are optimized for U.S. markets. If you're an international business looking to enter the U.S. market, we'd be happy to discuss how we can help.

Our core services include: Google Ads management, Meta (Facebook/Instagram) advertising, search engine optimization (SEO), landing page design and optimization, conversion rate optimization, marketing funnel development, call tracking and analytics setup, and comprehensive growth strategy consulting. Each service is designed to generate measurable leads and revenue.

We do both. We build high-converting landing pages and full websites designed specifically for lead generation. Every page we create is optimized for conversions with clear CTAs, fast load times, mobile-first design, and A/B testing capabilities. We also manage ongoing ad campaigns across Google and Meta platforms.

SEO (Search Engine Optimization) is the process of improving your website's visibility in organic (non-paid) search results on Google. If you want to show up when potential customers search for services like yours — for example, 'HVAC repair near me' or 'best roofing company in Dallas' — you need SEO. It's a long-term investment that compounds over time, reducing your dependence on paid advertising.

Yes. Google Business Profile (GBP) optimization is a core part of our local SEO strategy. We optimize your listing with accurate business information, service descriptions, photos, posts, and review management. A well-optimized GBP can significantly increase your visibility in Google Maps and local search results.

Our primary focus is performance marketing — paid ads, SEO, and conversion optimization. We manage Meta (Facebook/Instagram) advertising campaigns for lead generation, but we don't offer organic social media management (content creation, posting schedules, community management). We can recommend partners for that if needed.

CRO is the process of improving the percentage of website visitors who take a desired action — like filling out a form, calling your business, or booking an appointment. We use A/B testing, heatmap analysis, user behavior data, and landing page optimization to systematically increase your conversion rates, which means more leads from the same amount of traffic.

Our pricing depends on the scope of services, your industry, and your growth goals. We offer customized packages starting from $1,500/month for focused single-channel campaigns, with most clients investing $2,500–$7,500/month for comprehensive multi-channel strategies. We'll provide a detailed proposal after our initial strategy call.

No. We operate on month-to-month agreements. We believe in earning your business every single month through results, not locking you into long-term commitments. That said, marketing is a compounding investment — clients who stay 6+ months consistently see the strongest results as campaigns mature and optimize.

For most packages, there is a one-time setup fee that covers campaign architecture, tracking implementation, landing page development, and initial strategy work. This fee varies by scope but typically ranges from $500–$2,000. The setup fee ensures we build a solid foundation before spending a dollar on ads.

We recommend a minimum of $1,500/month in ad spend for Google Ads and $1,000/month for Meta Ads to generate meaningful data and results. However, the ideal budget depends on your market, competition, and growth goals. During our strategy call, we'll recommend a budget that makes sense for your specific situation.

Our management fees are flat-rate, not percentage-based. This means as your ad spend grows and your campaigns scale, our fee stays the same — aligning our incentives with your success. We want to help you spend more profitably, not just spend more.

We accept credit cards, ACH bank transfers, and wire transfers. Invoices are sent monthly and payment is due within 7 days. Ad spend is billed directly by Google and Meta to your own ad accounts — we never hold or manage your ad spend funds directly.

Our onboarding follows a proven 4-step framework: (1) Diagnose — we audit your current marketing, analyze your market, and identify opportunities. (2) Build — we create your campaign strategy, landing pages, and tracking infrastructure. (3) Launch — we deploy campaigns with real-time monitoring. (4) Scale — we optimize what works and systematically increase volume. Most clients go from kickoff to live campaigns in 7–14 days.

We typically launch initial campaigns within 7–14 business days of onboarding. This includes strategy development, ad creative, landing page setup, and tracking implementation. For urgent situations (like seasonal demand or competitive pressure), we can expedite to 3–5 business days for basic campaign launches.

To get started, we need: (1) Access to your Google Ads and Meta Ads accounts (or we'll create them). (2) Access to your Google Business Profile. (3) Your business information — services, service areas, pricing, and unique selling points. (4) Any existing marketing assets (logos, photos, testimonials). (5) A 30-minute kickoff call to align on goals and strategy.

You'll receive weekly performance reports via email and have access to a real-time dashboard. We schedule bi-weekly strategy calls (30 minutes) to review performance, discuss optimizations, and plan next steps. For urgent matters, you can reach us via email or phone during business hours with a guaranteed same-day response.

Yes. Every client is assigned a dedicated account manager who serves as your primary point of contact. They know your business, your goals, and your campaigns inside and out. You'll also have access to our specialist team for specific needs like landing page design, SEO audits, or advanced analytics.

For paid advertising (Google Ads, Meta Ads), most clients see initial leads within the first 1–2 weeks of campaign launch. Meaningful optimization and consistent lead flow typically develop over 60–90 days as we gather data and refine targeting. For SEO, expect to see measurable improvements in rankings and organic traffic within 3–6 months.

Results vary by industry, market, and budget, but our clients typically see: 200–400% increase in qualified leads, 40–70% reduction in cost per lead, 150–300% increase in monthly revenue, and significant improvements in conversion rates. Check our Case Studies page for detailed before/after breakdowns from real clients.

We implement comprehensive tracking from day one: call tracking with recording, form submission tracking, Google Analytics 4 setup, conversion tracking in Google Ads and Meta, and CRM integration where applicable. You'll receive weekly email reports and have 24/7 access to a real-time performance dashboard showing leads, cost per lead, ad spend, and ROI.

If campaigns aren't meeting targets, we take immediate action: we analyze the data to identify bottlenecks (targeting, ad creative, landing page, offer), implement rapid A/B tests, and adjust strategy. Because we operate month-to-month, you're never stuck. That said, we have a strong track record — the vast majority of our clients see positive ROI within the first 90 days.

HVAC is one of our strongest verticals. We've helped HVAC companies across the U.S. generate 200–400% more leads through targeted Google Ads campaigns for emergency repair, installation, and maintenance services. We understand seasonal demand patterns, emergency vs. planned service dynamics, and the competitive landscape in HVAC marketing.

Absolutely. We've helped roofing companies scale from 10–15 leads/month to 50+ leads/month through a combination of Google Ads (targeting storm damage, roof replacement, and commercial roofing searches), Meta retargeting campaigns, and SEO. We also build landing pages with before/after galleries and instant quote forms that convert at 2–3x industry average.

Yes. We help residential and commercial cleaning companies build predictable lead pipelines through local SEO, Google Ads, and online booking systems. Our strategies include Google Business Profile optimization, neighborhood-targeted campaigns, automated review generation, and conversion-optimized websites with online scheduling.

Restoration is a unique vertical because leads are often emergency-driven and time-sensitive. We build 24/7 Google Ads campaigns with call-only ads, implement after-hours lead capture systems, and create emergency-focused landing pages with prominent phone numbers and rapid response guarantees. We've helped restoration companies reduce their dependence on insurance referrals by building direct consumer pipelines.

Yes. Solar marketing requires a different approach due to longer sales cycles and higher customer acquisition costs. We build targeted campaigns focused on homeowner education, financing options, and energy savings calculators. Our strategies include Google Ads for high-intent searches, Meta lead generation campaigns, and nurture sequences that guide prospects through the decision process.

Beyond our core verticals (HVAC, roofing, cleaning, restoration, and solar), we also serve plumbing companies, garage door services, pool builders, window replacement companies, landscaping businesses, and pest control companies. Each industry gets a customized strategy based on its unique customer journey, competitive landscape, and seasonal patterns.