Roofing Marketing in Orlando
Central Florida's roofing market is unique: you have massive suburban sprawl across Orange, Seminole, and Osceola counties, a mix of tile and shingle roofs, and storm seasons that drive urgent repair demand. Orlando's rapid growth also means new construction roofing opportunities that most contractors miss because they are only marketing to repair searches.
The Orlando Market
The Orlando metro has 1.2 million housing units. CPCs for 'roofing contractor Orlando' run $18-$30. New construction in Lake Nona, Horizon West, and St. Cloud creates a separate demand stream from repair/replacement. Most roofers target only repair keywords, leaving new construction and commercial segments wide open with 40-60% lower CPCs.
What We Deliver in Orlando
Separate Google Ads campaigns for repair, replacement, and new construction segments
Local SEO targeting Orange, Seminole, and Osceola counties
New construction partnerships marketing targeting builders and general contractors
Storm-responsive campaigns with automated budget scaling during weather events
Proof It Works
An Orlando roofing company added new construction campaigns alongside their repair marketing. Within 90 days, new construction leads accounted for 35% of their pipeline at half the cost-per-lead of repair campaigns. Total monthly revenue grew from $180K to $290K.
Results based on actual client performance. Individual results may vary based on market conditions, budget, and competition.